Brands trust me
to turn strategy into growth.
Eight years moving between strategic advisory and hands-on execution — for founders, growth teams and premium brands. From raw concrete to 500 paying members. Now looking to bring that into a bigger team, as Marketing Director.
0 → 500 paying members, THEGYM · 5 padel centres launched, Rocket Padel · 8 yrs independent · 4 yrs one client, TorvehallerneKBH · Forbes feature, Insidr.ai
Positioning statement — read the full story below
What I bring to the table
I move between strategy and execution depending on what’s needed — sometimes doing the work myself, sometimes bringing in the right specialist for it. For eight years, my job has been making sure it happens either way.
01
Brand & strategy
From positioning through to execution — not just a deck for someone else to interpret.
02
Business understanding
I ask how the money moves before I ask what the campaign should look like.
03
Hands-on execution
Website, UX/UI, content, paid media, CRM, influencer marketing — I can build it myself.
04
Founder-level trust
Owners hand me the whole agenda — and trust me to build and lead the team around it, not just own one channel.
05
AI & automation
I use AI to move faster for the businesses I work with — automating workflows, producing content and visuals, and building systems that scale marketing output without scaling headcount.
06
Cross-functional collaboration
I connect strategists, specialists and data — aligning creative, channels and commercial priorities into one direction, not six.
Proof, not promises
Not a portfolio of everything I’ve touched — the engagements that actually show how I work.
2023 – present
Insidr.ai
Co-founded a platform to help people discover, compare, rank and promote the best AI tools on the market — growing it to 300K monthly views, 70K followers and a 7K-member community. It’s been featured in Forbes three times, with the first feature coming three months after launch — that coverage later led the UAE government’s Department of Future Office to hire us for their own curated AI tool directory. Currently in exit.
featured 3 times
2022 – present
SwitchIt
Co-founder & Head of Marketing for an AI-based app helping households save time and money on recurring services. I lead all marketing, sales and website development — strategy, paid ads, CRM, funnel and UI/UX — using AI-driven automation to do more with less. Danish launch planned for autumn 2026.
as co-founder
2023 – 2025
THEGYM / THESTUDIO / THEBITE
Engaged directly by ownership to build a premium fitness brand from raw, unbuilt facilities — identity, website, social, PR, influencer marketing and partnerships. The result supported two further concepts launching within a year, under the same ownership. Before stepping back for parental leave, I trained and handed the function to a newly hired marketing lead.
paying members
2023
Rocket Padel
Worked directly with the owners to translate a UK-founded brand identity for the Danish market — digital presence, visual content, photography, print material and events. Also built the CRM system the business needed to manage customers, especially B2B, across all five centres.
centres launched
Selected case
Livilea
We turned her expertise as an internationally recognised Redken Artist into a scalable personal brand and education business — building the brand, website, e-commerce and course platform from the ground up, and turning signature in-person programmes into a hybrid learning model. She hired an additional stylist within two months, and course revenue grew 3–5×.
course revenue increase
Selected case
Hjaelpen.com
We turned a strong founder story into a growth engine — building the brand, creating demand and driving revenue across organic content, PR, email and paid social. Newsletters alone generated 50K+ DKK, and paid social returned a 10.01x ROAS.
DKK revenue, year one
Selected case
Radon-Stop
The founder was running this alongside a full-time engineering role at Novo Nordisk. We put his marketing into a system — Google Ads, a trust-optimised website, SEO content and structured lead generation — built to run largely on its own.
to full-time, fully booked
Selected case
Galleri Benoni
We translated an exclusive Copenhagen gallery’s curatorial identity into a digital experience built to evolve with its artists and exhibitions — a scalable structure for portfolios, biographies and show listings, plus hands-on training so the team could run it independently. The result: a refined digital home that extended the gallery experience online, fully owned and operated by the team.
platform, owned by the team
More brands along the way
THEGYM · THESTUDIO · THEBITE · Rocket Padel · Hertz Denmark · Sinnerup · Sjölin · Hjælpen.com · Galleri Benoni · Cold Hand Winery · Master International · Supporters · MollersMedia · Nordicon Group
AI is a tool. Not the pitch.
Different by design
Not a collection of unrelated experiences. Four threads that converge into how I actually work today.
Eight years of building my own opportunities
No big system behind me. Clients had to choose me, and I had to earn every relationship I kept.
Where the creativity actually thrives
Positioning, brand building, digital strategy, creative direction — the world I chose to build my career in after architecture.
MSc, Architecture & Engineering — Aalborg University
An analytical, systems-first brain. I look for patterns and underlying structure before I look for a creative angle.
Former professional athlete
I’ve never needed to be the loudest person in the room. But I’ve always wanted to become one of the best at what I do.
What people tend to notice
Josephine Staunsbjerg — Communication & Influencer Marketing
Jan Grested — CEO & Partner
Curious what happens when this gets placed inside a bigger team.
I’m not chasing clients right now — I’m exploring the right next chapter. If you think we should talk, or just have a coffee, don’t hesitate.